Creating an attractive exhibition stand is a vital part of your marketing campaign. A great exhibition stand should be branded to the highest possible degree, with a clear logo and a strong sense of identity. It should be easy to find, but it also should make visitors want to know more about what you have to offer. It should also be highly visible, with your brand name and contact details prominently displayed.
Including on-stand giveaways is an old trick that never fails to entice visitors. Companies have incorporated giveaways into their stand design and some of these examples have included canisters filled with shiny apples and a coffee station, for example, plus enough giveaways to keep customers coming back for more. When you require a Cardboard exhibition stand, consult with a site like Colour Studios, supplier of Cardboard exhibition stand products.
Another effective way to attract attention is by using striking colours. Bold colours such as orange are a great way to grab attention. It can also be useful to use your company’s branding on your exhibition stand. Bright orange or hot pink stands out in a sea of dull designs. The colours pink and purple, however, can also denote luxury or calm.
In addition to a stunning exhibition stand, it is important to promote the event on digital platforms. Social media is a powerful tool for connecting with customers, and can be used to generate buzz about your event.