Why does signage matter?

Imagine a world without signs. How would you get to where you’re going and would you even know when you’d arrived? Signs are commonplace and for very good reason – they inform and reassure us. They are an ever-present visual aesthetic designed to communicate with us and build brand association.

How customised signage has become part of our lives

Signs are an intrinsic part of our lives and specialist sign designers such as https://treaclefactory.co.uk/services/signage/ are adept at creating signs that heighten brand awareness, deliver excellent first impressions and ease our navigational burdens.

Effective signage and widespread use of logos means that children as young as three can easily identify familiar brands . This research demonstrates just how well successful brands have permeated everyday society.

Why signs are so effective

The best signs are those that are legible day and night and in all weather conditions. They use a clear type font of an appropriate size for the environment and a carefully considered colour scheme that is easy to read, kind to the eyes and consistent with the brand’s logo.

When customised signage is correctly executed, it satisfies our need for information in a non-invasive manner.

Choosing the right signs

There is no one-size-fits-all when it comes to customised signage and therefore businesses must consider the purpose of their signage when designing a solution. This includes thinking about where it will be situated and what it aims to achieve. A retail outlet will need an entirely different signage solution to a playground and a motorway-style sign would be inappropriate in an office environment.

There is a wide range of different options available to businesses wishing to enhance their signage solutions. By selecting the most appropriate materials, colour schemes, font styles and sizes, mounting type and location, businesses can achieve their aims and objectives, improve their brand visibility and enhance customer satisfaction.

In summary, signage is important for businesses and individuals alike. It delivers important messages, reassures consumers and heightens brand awareness. It is hard to imagine how our society would function in the absence of signs.