Having a website is now the expectation, regardless of the industry in which your business operates. Customers regularly review information available online before committing to goods or services.
Research indicates that as many as six out of ten consumers expect a business to have a website. An online presence should be prioritised in the same way a business prioritises having a contact number or premises.
Benefits of a business website
An online presence gives a business credibility. In a market with multiple competitors, a website allows an organisation to stand out from the crowd. Without online information available, consumers may question the legitimacy of the organisation.
An online presence showcases your brand to consumers, giving a great first impression. A website promotes your brand identity and shows customers who you are, what you do, and what you stand for.
Having information available online can also generate new leads and new customers. A curious consumer who stumbles across your website is likely to read about the services and goods you offer and seek further information.
Having an SEO-optimised website allows your business to be visible in Google searches. Consumers searching for similar services or information containing specific keywords will automatically be shown your site within the search results.
A website saves time and resources by readily displaying all the necessary information without customers needing to call or make contact. This information could include prices, location, and opening times.
How to make your website stand out
With the majority of businesses now having an online presence, how does an organisation go the extra mile in making its offering stand out?
HTML5 banners are a great addition to a business website, with these animated banner ads promoting engagement and interaction. An agency specialising in digital marketing, such as The Bannermen, will go above and beyond a basic website build.
Websites should be a key priority for any business in today’s market. Whilst the process of building and designing one may seem complex, there are a range of professional services available to assist with the process.