Data shows customers will shop at small businesses

In recent years, shoppers have shown growing interest in supporting smaller, locally owned businesses. Let’s explore why shopping habits are shifting and why small businesses continue to play an important part in our communities.

A strong increase in small business sales

Recent data shows that customers are choosing small businesses more than ever before. Small retailers saw an 8.1% rise in sales in December last year, while only a 2.6% rise was seen at large high-street businesses. This difference shows that shoppers are actively seeking out smaller stores instead of relying solely on major brands.

Many experts believe this shift is connected to shoppers wanting more meaningful or personalised experiences from smaller businesses. A data collection company, such as shepper.com, could use these sales figures to show how quickly customer preferences are shifting away from large businesses and toward smaller retailers.

Why customers prefer small businesses

Customers often say they feel more valued when they shop at small businesses. Employees usually have more time to help, and store owners often know their regular customers by name. Small shops also tend to offer unique or handmade products, giving customers something they cannot find in bigger stores. Many shoppers also want to support their local economy, with studies showing that money spent at small businesses usually stays within the community for longer.

Changing behaviour

The rise in small business sales suggests customer behaviour is changing. Instead of choosing stores based only on convenience or brand loyalty, more shoppers are paying attention to the personal experience instead.