Buying Diamond Jewelry Online

A Guide to Buying Diamond Jewelry Online

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For centuries, diamond jewelry is known to charm generations of people across the globe. Earlier diamond jewelry was associated with the class and social stature of the wearer, but now it has more meaning on the emotional side. Romantic commitment, beauty, and durability is what diamonds stand for.

Although diamonds are a dream of every girl, their online shopping can be daunting (especially if you are purchasing it for the first time). If you want to purchase diamond jewelry online, first consider the occasion for which you are making this purchase. You can find numerous beautiful diamond wedding rings online or earrings, pendants, bracelets and so much more. In order to make the right choice, consider the following diamond characteristics, the “4 C’s”:


The cut of a diamond refers to the symmetry, polishing and proportioning of a diamond. It impacts its luminosity, a nicely cut diamond will shine brilliantly. When selecting a diamond, do not get confused between cut and shape. The shape (round, oval, emerald, square, princess and more) refer to their outward appearance, whereas the cut involves the finishing and the angles at which diamond are cut. The skill and precision of the craftsman cutting the stone actually determine the cut quality.

Diamond Clarity

Clarity refers to the degree to which imperfections (other minerals, cracks, air bubbles, pits, scratches, etc) are present in a diamond. If a diamond contains significant imperfections, they will not sparkle brilliantly.

Diamond Colour

An ideal diamond is colorless, however, most diamonds possess some sort of color. A color grade D is considered as the highest quality stones; color grade E and F possess minor traces of color which can be detected by an experienced gemologist. Whereas color grade G to M have an increasingly higher color, thus they are considered to be of inferior quality.

Diamond Carat

Carat is referred to as the weight standard for diamonds and precious gemstones worldwide. A carat is equal to 0.2 grams.  The larger the diamond, the rarer it is, thus affecting its cost. One should keep in mind that carat refers to the weight and not the actual size of the stone. So, two diamonds of equal carat value can have different costs based on other factors like color, cut and clarity.

Confidence in the Jeweler

Apart from the above mentioned 4 C’s the fifth C to consider is confidence in the jeweler. As only a reliable and experienced jeweler can assist you in making the right choice while selecting a diamond.

Diamond Certificate

Do not forget to obtain the Diamond certificate, as all reputable jewelers and online stores provide these certificates. Diamonds are professionally graded by independent labs on the basis of cut, clarity, color, and carat to determine and certify their value.

Nowadays many e-retailers and reputable jewelers having an online presence, market their diamond jewelry on their websites. E-shopping does save your hard-earned money, and if you are cautious enough you will love this hassle-free experience. And if you want, you can always request an executive to come to your home for an in-person demo. How about that!

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